Beam Suntory outdoor Structure



Build a one-of-a-kind modular structure for Effen (and other Beam brands) to host and showcase their product in an outdoor festival setting. Consider the layout and how the design evolves over time.


Flexible Elegance


The idea

Lightweight structural material paired with fabric coverings to create an architectural exterior that houses a open floor plan within. Based on a designed scaffolding structure, this structure grows and stretches to any footprint. The fabric can act as a covering, or more likely, be supported form the inside of the scaffold structure.


  • User Friendly Set Up: Building the scaffold, hanging the cloth and setting up the space can be done quickly and easily by two or three people.
  • Storage costs: Low
  • Infinitely expandable: Larger, more complex, different shapes, expansion are all possible with this scaffold-based design
  • Luxury tent: The elegant version of those shitty 10'x10' rent-a-tents most folks have at WCS
  • Light feature: This design allows us to use LEDs and turn the structure into an illuminated visual landmark. 


  • Weather: Less resistant to extremely inclement weather


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